## The course

### _What is Business?_

1. **Section 00 · ORIENTATION**  
   1. [0.0 Introduction Free](/content/lessons/introduction/index.html)  
   2. [0.1 What is business to you? Free](/content/lessons/what-is-business-to-you/index.html)

2. **Section 01 · THE BIG PICTURE**  
   1. [1.1 Sizes and Shapes](/content/lessons/sizes-and-shapes/index.html)  
   2. [1.2 Industries and Sectors](/content/lessons/industries-and-sectors/index.html)  
   3. [1.3 Legal Structures](/content/lessons/legal-structures/index.html)

3. **Section 02 · HOW BUSINESS WORKS**  
   1. [2.1 Business Model Basics Free](/content/lessons/business-model-basics/index.html)  
   2. [2.2 Creating a Customer](/content/lessons/creating-a-customer/index.html)  
   3. [2.3 The Meaning of Value](/content/lessons/the-meaning-of-value/index.html)  
   4. [2.4 The Measure of Profit](/content/lessons/the-measure-of-profit/index.html)

4. **Section 03 · THE PURPOSE OF BUSINESS**  
   1. [3.1 Why is Business?](/content/lessons/why-is-business/index.html)

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## Unlock _Creating a Customer_—and the rest of the course.

Get the full _What is Business?_ course for $49. One payment, lifetime access, including future workshops, the business book group, and new course content.

Unlock—$49→ [See what's included](/content/course/index.html)